As a vet Joe is passionate about pets and understands how important a good diet is for their health and wellbeing. That is why he set up his own natural pet food company to produce his own brands of high quality natural pet foods.

The foods are called Joe & Jack's, after Joe's faithful spaniel x collie Jack, and Joe & Jill's after his troublesome tabby cat Jill. They are available in Sainsbury's, Tesco and Waitrose nationwide, as well as via Ocado.com and www.joesnaturalpetstore.co.uk.

Husband and wife team Liz Nuttall and John Rice set up OrganiPets after struggling to find a good quality organic food for their beloved dog Raffy. Their foods use only the best ingredients, including human grade free range organic chicken, which are sourced as locally as possible in the UK.

OrganiPets foods are available in Waitrose, Ocado.com and good independent pet and organic stores nationwide.

When Helen Booth was looking for a good quality treat for her dog, she struggled to find products that weren't full of artificial additives and other unhealthy ingredients - so she decided to create her own and Feelwells Probiotic Dog Treats were born.
Feelwell's treats are tasty, nutritious, natural and because they contain probiotics, they provide real health benefits - they top up the good bacteria that occur naturally in their digestive system and help to maintain the necessary healthy balance and support their body’s natural defences.

Feelwells treats are available nationwide through Pets at Home and good independent retailers.

Using only the finest quality ingredients, without artificial additives, preservatives, colourings or flavourings, Naturediet produces superior pet food that is healthy, appetising and nutritious. All ingredients are processed using a unique fully aseptic system which causes minimal heat damage to the products. We feel strongly about the quality and control of our feed ingredients, because we know that you care about what your pet eats. Based upon holistic principles, Naturediet blends only the most suitable ingredients for a natural approach to overall health and digestion.

We are proud of being a 30-year-old, British, family run company where pets are as much a part of our working lives, as they are a part of our own families.

Naturediet menus reproduce the dog’s natural diet to ensure overall health and well-being. Each menu is nutritionally balanced from only the finest quality natural meats, purchased from approved suppliers and processed to the same standards as those used for human consumption.

Pet Food UK are very proud to be supporting the Campaign for Real Pet Food and are ardent believers that pet food companies and manufacturers should adopt easy to understand, honest labelling.

They have used their combined 40 years of knowledge and experience in premium pet foods industry to bring you or should I say bring your best friend ‘Barking Heads’ and ‘Meowing Heads’, the serious brand with the humorous twist! Their brands use only the best quality, all natural healthy ingredients that are wrapped in bright fun and friendly packaging that is very informative but most importantly easy to understand. Proudly made in Britain they always source wherever possible local ingredients that have been chosen for their key benefits for health and longevity of our best friends.

Barking & Meowing Heads is available now from good independent pet stores nationwide.

Collards is a range of hypo-allergenic exclusion recipes, ensuring that ingredients known to be high risk in terms of allergies and sensitivities are excluded from your dog’s diet as far as possible. These include common bulking agents such as wheat and wheat derivatives, dairy products and artificial colourants.

As well as being hypo-allergenic, Collards is specially designed to be kind to your dog’s stomach, and contains chicory extract as a natural prebiotic, and is made from a single meat source.

Collards is manufactured in the UK.

Collards is available to buy online at www.collardspetfood.co.uk, Kennelgate Pet Food Superstores and selected specialist retailers.

All in One is based on a home cooked recipe. By combining a unique range of top quality vegetables, herbs and whole grains with a large proportion of fresh human grade meat, The Natural Dog Food Company has been able to ensure that everything a dog requires to stay fit and healthy is present in the raw ingredients, negating the normal need for synthetic vitamins and minerals. 100% Natural, completely hypoallergenic and free from all potentially problematic ingredients, All in One is suitable for even the most sensitive of dogs.

Natural Dog Food is available from good independent pet shops nationwide and online.

At Natural Pet Choice our belief is ‘our pets are what we feed them.’ With that in mind we’ve only ever stocked pet foods which list ingredients in plain English and our customers notice a big improvement in their pets’ allergies, general health, focus and energy levels, when they switch to foods that are made from proper, whole, foods.

That’s why we’re proud to support the Campaign For Real Pet Food and it’s fight for a better deal for pets and their owners.

We should strive for transparency within the pet food industry and our pets deserve to live healthy, happy lives free from diseases previously only seen in humans, much of which can be attributed to a poor diet.